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When coordinating with the free version of Google Analytics, what happens when the Google Analytics API usage limit is exceeded?

The free version of Google Analytics has a limit on the number of API uses. When the allotted limit of API uses for a single day is exceeded while using the free version of Google Analytics with CODE Marketing cloud, data coordination is suspended. No email alerts, etc. are sent from CODE Marketing cloud when this happens.

The number of API uses fluctuates depending on the number of dimensions used as targeting conditions. Contact Customer Success for further details.

※ See the Google Analytics documentation for further details on API usage limitations.