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How to place tag snippets using Google Tag Manager (GTM)

This section explains how to place CODE Marketing cloud tag snippets using GTM.

Make sure to register the website that uses CODE Marketing cloud on your GTM account in advance.

Basic Tag

• Placing measurement tags

Customize Tag

By placing customized tags even when coordinating with GTM, you can change the browsing page information. See the following for information on placing customized tags.

• Placing customized tags (item conversion)
• Placing customized tags (other information measurement)

Refer

Refer to the following webpages when necessary.

• Basic explanation of GTM: Google Tag Manager Help Center
• Basic explanation of CODE Marketing cloud tag placement: CODE Marketing cloud Start Guide