What are view-through and click-through conversion types?

There are two types of conversions: view-through and click-through. At default settings, click-through conversions are displayed.

View-through conversion: This is the number of conversions reached in the same session after CODE Marketing cloud creatives are displayed. When multiple conversions are triggered in the same session, that amount is counted.
Click-through conversion: This is the number reached in the same session after CODE Marketing cloud creatives are clicked.

※ One session is ended 30 minutes after final access.

※ View-through conversions include the number of click-through conversions.