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User visit time (Web time targeting)

Beta version.
Please contact support when using.
This feature is in a pre-release version and may change or support may be limited.

You can specify the calculated property that narrows down measured PV events by search period in targeting criteria.

How to calculate time spent on the web

It is necessary to deal with the “leaving” of the web at the time of web stay.

Example of scenes considered as withdrawal

-When closing the browser -When the browser is killed -When switching browser tabs -When the browser back button is pressed -When leaving the site open

In this way, departures occur in various scenes, and the definition of departure differs from site to site, making exact calculations difficult. Therefore, the calculation is based on the “difference between the browsing start time of the corresponding page and the browsing start time of the next viewed page”.

Example of web dwell time measurement

Elapsed seconds on the page just before leaving are not subject to stay time measurement
Since the access from 10:00:00 to 10:03:20 is counted, this session will have a duration of 200 seconds

Search period that can be specified

-All periods -Today -Last 7 days -Last 4 weeks

Properties that can be specified

Duration of current session

Duration of the current session.

The total stay time from 10:00:00 to 10:01:00 is the duration of the current session

Total time spent in past sessions

Calculation formula Total confirmed stay time

A total of 200 seconds, 120 seconds, and bounce (0 seconds) sessions will total 320 seconds of past sessions

Average stay time

Calculation formula: Total confirmed stay time ÷ Number of confirmed sessions

  • Rounded down

Average stay time is an arithmetic average including bounced sessions. If you bounce back, your stay in that session will be 0 seconds. If you want to use the average stay time with bounce as an outlier, please use “Average stay time other than bounce”.

A total stay of 320 seconds divided by the number of sessions (3) is 106 seconds, which is the average stay time

Average stay time other than bounce

Calculation Formula: Total confirmed stay time ÷ (Number of confirmed sessions-Number of bounces)

  • Rounded down
160 seconds divided by the number of sessions excluding bounce (2) for a total of 320 seconds is the average stay time other than bounce

Bounce rate

Calculation formula: Number of bounces ÷ Number of confirmed sessions x 100

  • Rounded down
Bounce rate is 66% divided by number of bounces (1) number of sessions (3)

Session

If you do not view the next page for 30 minutes after viewing the page, it will be considered a separate session. The session is identified by storing session ID generated with a unique ID in a cookie.

PV (page view) event

This data is measured by linking Browser Attributes when a customer visits a site with Time Stamp, User ID, and Session ID.

Browser attribute

Attributes that can be acquired, judged and processed from the browser.

  • Title
  • URL
  • Referrer
  • User agent
  • Browser language
  • OS
  • Device
  • etc …

Confirmed stay time

A list of the time spent in all past sessions except the current session

Number of confirmed sessions

Total number of past sessions other than the current session

bounce

If you visit and end the session without accessing the page containing the measurement tag, it is considered a bounce.

Example of bounce