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Member measurement

Beta version.
Please contact support when using.
This feature is a pre-release version and is subject to change and limited support.
The measured data is used only for member targeting.
The following features will be released: (Schedule undecided)

-Visualization of member segments
-Extract customer segments

By adding the track: memberUpdateEvent method as a customization tag, you can link the member attributes on the site with “CODE Marketing cloud”.

About `` track: memberUpdateEvent ‘’ method

Method to generate an event to collect member attribute information in js.

Case where it is necessary to set `` track: memberUpdateEvent ‘’ method

In the following cases, installation of the track: memberUpdateEvent method is mandatory.

-Targeting using member attributes

How to install `` track: memberUpdateEvent ‘’ method

The location and content of the track: memberUpdateEvent method depends heavily on the site implementation. Refer to the installation location and sample code of the track: memberUpdateEvent method described below and rewrite the description according to the site.

Location of `` track: memberUpdateEvent ‘’ method

When a member attribute is linked to “CODE Marketing cloud” on a site with a login function, install the track: memberUpdateEvent method on the page where the information can be obtained.

-When registering member attributes -When changing member attributes

The method can be called at any time due to the characteristics of the measurement tag. It is not recommended except for calling when the member data is updated. (Please contact us if you want to link existing member data to CODE Marketing cloud).

Sample code

var memberAttribute = {
   name: {
      last: "Taro",
      first: "Example",
      middle: "Middle"
   },
   gender: "Male",
   birthdate: {
      timezoneId: "Asia/Tokyo",
      date: "1979-02-02"
   },
   address: {
      zip: "1000000",
      country: "Japan",
      prefecture: "Tokyo",
      city: "Chiyoda-ku",
      other: "Example address"
   },
   jobName: "Programmer",
   registeredAt: "2019-08-28T08:13:29.225Z"
}

_cc ('track', 'memberUpdateEvent', memberAttribute);

Measurement property that can be used as the third argument of track: memberUpdateEvent method

Property name Required Overview Example Type
name.last × Name “Taro” String type
name.first × Last name “Example” String type
name.middle × Middle name “Middle” String type
gender × Gender Male Enumeration (“Male”, “Female”, “NotApplicable”)
birthdate.timezoneId × Timezone of birth date “Asia / Tokyo” String type
birthdate.date × Date of birth date “1988-11-05” Date type
address.zip No Postal code “1000000” String type
address.country × Country “Japan” String type
address.prefecture × Prefectures “Tokyo” String type
address.city × Municipalities “Chiyoda-ku” String type
address.other × Other address (free description) “Example Address” String type
jobName × Occupation “Engineer” String type
RegisterAt × Member registration date and time “2019-08-28T08: 13: 29.225Z” DateTime type

Properties that can be used for membership targeting conditions from the management screen

Property name Required measurement property
Age birthdate.timezoneId / birthdate.date
Gender gender
Today is birthday birthdate.timezoneId / birthdate.date
Birth: Year birthdate.timezoneId / birthdate.date
Birth: Month birthdate.timezoneId / birthdate.date
Birth: Date birthdate.timezoneId / birthdate.date
Country address.country
Prefecture address.prefecture
City address.city
Occupation jobName
Member Registration Date registeredAt
Member registration date elapsed days registeredAt
Member change date -
Number of days of membership change -

What is an enumerated type?

Select one of the values in the parentheses of the enumeration. For example, for enumeration types (“A”, “B”, “C”), select “A” or “B” or “C”.

What is the Date type and DateTime type?

Specify a format that conforms to [ISO-8601 extended offset time format] (https://en.wikipedia.org/wiki/ISO_8601).

(Example of Date type) 2019-03-12
(Example of DateTime type) 2020-09-07T02:33:34+09:00