Are targeting conditions “AND” or “OR”?

The targeting conditions set in Implementing targeting are AND conditions for the following conditions.

  • User
    • Device
    • Number of PV in session
    • Number of visits to site
  • Page
    • Partial pages > URL for display target
  • Schedule
    • Set availability schedule > Availability period, availability day and time
  • Traffic source
    • Source parameters
    • Traffic source type
    • Referrer URL
  • HTML
    • Use > Target HTML element
  • Conversion
    • Partial users > Target/do not target users who trigger a specific conversion
  • Cookie coordination
    • Use > Condition settings
  • Google Analytics dimension coordination (Because this is optional, there is no display in the usual Admin Screen)
    • Registered dimensions

Multiple detailed settings are available for OR conditions other than cookie coordination in the above targeting conditions. Even if the above targeting conditions are met, the following (OR conditions) suppress creative display.

  • Display restrictions
    • Display limit
    • Number of displays
    • Close button