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Implementing targeting

• The following setting items are available for targeting conditions.

Setting item

User conditions

Device (required)

Select an applicable device. You can select one type of device per campaign.

• Specify PC or Smartphone/tablet.

Number of pageviews: specify minimum/maximum

Target the users who viewed the number of pages specified in the minimum and maximum range within a session.

※Note that when 0 is specified as the value, it is treated as if the applicable item has not been specified.

Number of visits: specify minimum/maximum

Target the users whose number of visits are specified in the minimum and maximum range. All the visits in the period are counted.

※Note that when 0 is specified as the value, it is treated as if the applicable item has not been specified.

Page conditions

Set the page applicable for creative display.

Applicable page

• All pages: All pages which use CODE Marketing cloud are applicable on this site.
• Some pages: Specify the pages to display.

Applicable page specification

There are two types of ways to specify URLs for display. The whitelist, which enables display of the applicable URL, and the blacklist, which disables URL display, and both can be used together. Enter the URL in the column on the left and specify any applicable conditions in the right column.

Display restrictions

• Setting the number of displays for a certain period and the time to suspend display when closed with the close button limits excessive campaign display.
• An OR condition is set when multiple options are specified.

Display limit

• Specify the display limit of creatives per user.
  • This can be set by session, user or both.

Number of displays

• Specify the display limit within a certain period per user.

Display suspension period when the close button is clicked

• Specify the period for which to hide the campaign when a user clicks the close button to close the creative.

Schedule

Specify the campaign availability schedule. After specifying an availability period, you can also set options such as “Certain days of the week only during this period” or “Certain days of the week and time slots only during this period”.

Schedule settings: yes/no

• All periods: Display begins immediately after publishing to the production environment, and continues to be available until it is manually suspended.
• Set availability schedule: Specify the availability period.

Schedule settings

Specify the availability period, days of the week, and time.

• Specify the availability period: tick the box to display a form for entering start/end date/time.
  • Multiple availability periods can also be set.
• Specify the day of the week and time: tick the box to display a form for entering the day of the week and time.
  • When multiple availability periods have been set, the day of the week and time set here are applied to all availability periods.

Traffic source

You can set the traffic source conditions. When multiple conditions are set, it is treated as an AND condition.

Source parameters

• You can specify the traffic source using parameters.

Enter the parameter in the column on the left and specify any applicable conditions in the right column.

Traffic source type

• In CODE Marketing cloud, traffic source types are identified using Google Analytics default channel definition rules, of which, multiple types can be specified as shown below.
• When traffic comes from an SSL page to a non-SSL page, it is not possible to obtain the referrer URL, so this is regarded as direct traffic.

• For details on identification rules, see Traffic source type identification rules.

Referrer URL

• The referrer URL is set not only for the domain section but also the entire URL.
• To specify the traffic source, enter the URL in the column on the left and specify any applicable conditions in the right column.

HTML

Conducts targeting with HTML elements on the page.

Targeting via HTML elements

• Off: Disables targeting via HTML elements.
• On: Enables targeting via HTML elements.

Condition settings

• Applicable HTML element: Specify the element using the CSS selector format.
• Search string: Specify the text or value properties value included in the HTML elements.
• Specify the applicable conditions in the identification method column.

Conversion

Conducts targeting via user-achieved conversion types and number of conversions.

Applicable user

• All users: Disables targeting via conversion.
• Some users: Conducts targeting using the following specified conditions.

Condition settings

There are two ways to specify URLs for conversion. The whitelist, which specifies the applicable conversion, and the blacklist, which specifies the conversion for exclusion, both of which can be used together. Specify the conversion from the pull-down on the left, and enter the number of conversions in the column on the right.

Cookie coordination

Use site cookie information for targeting. When multiple items are specified, AND conditions are set.

• Cookie name: specify the referenced cookie name.
• Pattern: specify the referenced cookie value.
• Specify the applicable conditions in the matching format column.

※ We recommend “Phrase match” or “Regular expression match” for matching formats.

Google Analytics coordination

• See the following for details.
  • Targeting in coordination with Google Analytics

Marketing Automation coordination

• See the following for details.
  • Targeting in coordination with Marketing Automation tools